Golden Pages – класифицираният онлайн справочник за намиране на фирми в България
For Media Agencies
Golden Pages has more than 6,500 customers who have bought classified advertising in our print and online editions.
Very few of them have purchased their advertising via media agencies.
Perhaps the main reason for this is that classified business directories are a totally different media than any other media currently existing on the Bulgarian market. Most marketing professionals in the country have little or no experience and clear understanding of how to best use all the benefits provided by Golden Pages.
For example:
• The advert aims only “to bring new and existing customers to the advertiser” and is “not purely image”, and not aiming at “brand awareness” etc.
• The ultimate media planning question is not by how many people the advert will be seen but how many people will use it to contact the advertiser
Of course, we do offer image advertising - banner advertising but our main focus is somewhere else – on the classified advertising.
Golden Pages acknowledges the importance of advertising agencies and media agencies for the optimisation of media planning. We use a media agency ourselves for planning and buying our campaigns, one that monitors the ratings, prices per thousand, reliability and audit of circulations, and audience structure etc.
We have created this section of our website for real agencies to be able to offer their customers the most valuable asset – return on investment, and advertising that leads to income and new customers. Rumiana Yohneva is available to make presentations and to provide individual offers to their customers.
Rate Card for Online and National B-2-B Directory Adveritising