Billa offers quality product at best price. Here the clients can buy brand articles at affordable price. They can buy more than 900 articles at low prices every week - including articles on Akcia, Billa Card Akcia, Grande offer and private labels.
Billa Bulgaria is the first supermarket chain on Bulgarian market, entered in 2000, The company is represented in 37 cities in the country with over 120 stores. It is among the largest foreign companies in the country, providing to January 2013 over 3,800 jobs in the country.
Billa stores are located in central, easily accessible, convenient for customers locations, providing the opportunity for quick, easy, and bargain shopping.
Prices and assortment
At Billa, customers can find constantly the greatest number and variety of long-established price tools and promotional activities:
Clever, own brand under which offer over 250 items of permanent lowest prices in the store; Weekly Akcia 130 articles at promotional prices;Billa Card Akcia with over 600 items each month at promotional prices in addition to all the loyal customers;Grande Offer 25% discount for a product group every Friday and Saturday with Billa Card. All this in combination with a carefully selected assortment of fresh fruits and vegetables, meat, fish, bread, milk, dairy, deli, beverages, basic food makes Billa attractive store where every customer fcan find what he needs.
The store offers the best value for money. Here customers can buy branded goods at reasonable price and take advantage of more than 900 low promotional prices every week - articles of Akcia, Billa Card Akcia, Grande offer and private labels Clever, My and BIlla.
Brand speaker of the company is the Italian chef Giuseppe Daddio, who is well known in Europe. Basically his attitude is: "The main key is balance - balance between modern and traditional, between quality and price.
Every week in the promotional brochure he present special recipes that customers can cook with quality products from Billa.